“It was a business deal,” Binion recalled. At the time, Binion said Horseshoe Gaming was considering renovating its northern Indiana casino that drew business from Chicago. In 2004, Binion sold Horseshoe Gaming to Harrah’s Entertainment – the predecessor to Caesars – for $1.45 billion. He retained a 1 percent stake so he could lawfully keep his Nevada gaming license. “I think that’s what they’re doing now by playing off of it.”Ĭaesars didn’t disclose a cost for the renovation, which includes exterior and interior changes, such as adding the brand’s gold horseshoe logo to carpeting and other signage.īinion, who will turn 85 later this month, placed the Horseshoe brand on three riverboat casinos in Indiana, Mississippi and Louisiana starting in the late 1990s after selling his ownership stake in Binion’s Horseshoe to his sister. “I think Horseshoe is a very meaningful brand for what it stands for, more so than a lot of (casino) brands,” Binion told The Nevada Independent in a brief phone conversation Monday.
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